Or, at least, tell the millions of viewers who search millions of pictures every day where to go to license them. From April 2020 Google links them directly to your website – provided you have entered the correct link into your IPTC metadata.
Last month Andrew Wiard attended the annual IPTC Metadata Conference in Paris on behalf of the BPPA ( IPTC – International Press and Telecommunications Council ). There he proposed drafting ‘quick guides’ to get the IPTC basic essentials across to as many photographers as possible. Starting with the Four Cs, the four IPTC metadata categories that every photographer should complete in every picture – Creator, Caption, Copyright Notice and Contact details.