Back in December the Intellectual Property Office (IPO) launched a consultation on the use of copyright material for training AI models. They pointed out that this has presented new challenges for the UK’s copyright framework, and many rights holders (especially photographers) have found it difficult to exercise our rights in this context. They pointed out that it is important that copyright continues to support the UK’s world-leading creative industries and creates the conditions for AI innovation that allows them to share in the benefits of these new technologies.

This consultation sought views on proposals to deliver against the government’s objectives for this area, which are:

• Boosting trust and transparency between sectors, by ensuring AI developers provide right holders with greater clarity about how they use their material.
• Enhancing right holders’ control over whether or not their works are used to train AI models, and their ability to be paid for its use where they so wish.
• Ensuring AI developers have access to high-quality material to train leading AI models in the UK and support innovation across the UK AI sector.

Thanks to a great deal of hard work from Board Member Andrew Wiard we have made a submission to the consultation which makes it clear that we, as photographers, have a lot to lose if the Government introduce an opt-out system for those wishing to not have their work used for creating AI models. We have pointed out that the current copyright laws, if enhanced and properly supported, offer rights holders the best chance of protection against widespread copyright theft that these AI models are employing.

If you’d like to read it, you can find The BPPA’s submission here